Chipotle will introduce its new vegan Sofritas menu item to each of its restaurants in Florida on Oct. 13. The rollout expands on the success of the test launches in California, Colorado, the Pacific Northwest, Chicago and select East Coast cities, and the placement as a permanent menu item in Boston and New York earlier this year. Exclusive to Chipotle, Sofritas – organic shredded tofu braised with chipotle chiles, roasted poblano peppers and a blend of aromatic spices – takes its name from “sofrito,” an aromatic combination of peppers, onions, sautéed garlic and tomatoes.
“In creating the recipe for Sofritas, we wanted to produce something that would appeal to vegetarian and vegan customers, but that was delicious enough to have crossover appeal as well,” Steve Ells, Chipotle founder, chairman and co-CEO said.
Chipotle’s tofu supplier, Hodo Soy, is known as an industry leader for its organic, non-GMO tofu. The San Francisco Bay Area company’s mission is to craft the highest-quality, best-tasting whole bean tofu, and Hodo Soy has become one of the most reputable tofu producers in the country.
Sofritas are available in burritos, tacos, bowls and salads and will become a permanent menu item in all U.S. Chipotle restaurants by the end of 2104. Stay tuned, we’re going in for a tasting soon and will be sure to share our flavor report!
Photo Credits: Chipotle
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